Haya at Beautyverse: Redefining Beauty, Sustainably
This year, Pakistan witnessed a milestone in the beauty industry with the launch of Beautyverse, a first-of-its-kind event that brought together beauty brands, creators, and conscious consumers under one vibrant roof.
Beautyverse wasn’t just another exhibition. It was a glimpse into the future of beauty, where innovation, inclusivity, and sustainability took centre stage.
For many attendees, Beautyverse was the first time they experienced a curated space dedicated entirely to beauty in Pakistan — one that celebrated artistry, diversity, and ethical practices. It marked a new era for the industry, where conversations are shifting away from just trends and shades, and moving towards clean beauty in Pakistan, wellness, and long-term conscious choices.
At Haya, we were proud to be part of this groundbreaking platform. Since day one, our mission has been clear: to create clean, toxin-free, and cruelty-free cosmetics that empower people to look good and feel good, without compromise. We believe beauty should never come at the cost of your health, your values, or the planet.
Why Sustainable Beauty Matters
When we talk about beauty in today’s world, we cannot ignore the importance of sustainable beauty. For too long, harmful ingredients like parabens, carmine, alcohol, and synthetic dyes have been normalized in makeup products. These ingredients don’t just affect your skin in the long run, they also raise serious ethical and environmental concerns.
Haya is here to challenge that status quo. Our products, from bold bullet lipsticks and nourishing liquid lipsticks, to versatile blush palettes, smooth blush sticks, lightweight concealers, and inclusive foundations are all designed to give you the glam you love with formulas that are safer, healthier, and ethically made. Choosing clean beauty is about more than makeup; it’s about creating conscious beauty choices that respect your skin and the world around you.
Haya’s Showcase at Beautyverse
At Beautyverse, we proudly showcased some of our hero products that have already become customer favorites. Our bullet lipsticks deliver rich pigment without toxins, giving you long-lasting color that’s as safe as it is striking. Our liquid lipsticks nourish while providing intense payoff -a perfect balance of comfort and boldness.
The response to our foundations was incredible, with many visitors excited to see a brand in Pakistan championing inclusivity. Our inclusive foundations are designed for a wide range of skin tones, proving that beauty is for everyone, without exception. To complete the look, our blush palettes and sticks offered effortless radiance for every complexion, while our eyeliners and mascaras added that final touch of elegance. Together, these products embody the Haya promise: everyday elegance that’s clean, conscious, and cruelty-free.
Why Events Like Beautyverse Matter
Events like Beautyverse are more than just product showcases, they are cultural milestones. They create space for vital conversations about the future of beauty in Pakistan. They encourage us to rethink what it means to shop consciously, to demand better ingredients, and to support brands committed to transparency and ethics.
We are especially grateful to platforms like Mashion, who play a pivotal role in amplifying local voices. By giving ethical brands the stage to shine and connect with audiences, they help shape a new standard for the beauty indsutry of Pakistan. Their Support ensures the clean and toxin-free makeup gets the recongnition it deserves in an industry that;s ready to change.
Leading a Movement, Not Just a Brand
As we reflect on our participation at Beautyverse, we feel inspired to keep pushing forward. For us, it’s not just about creating products, it’s about leading a movement.
At Haya, we will continue to innovate, to educate, and to make clean beauty in Pakistan accessible to everyone.
We envision a future where cruelty-free cosmetics are the norm, not the exception. A future where sustainable beauty practices are embraced by every household. And most importantly, a future where glam is always ethical, and beauty is always safe.
Because beauty should make you feel good inside and out. And at Haya, that’s the standard we’ll always stand for.