Brand Story

HAYA began with a simple belief, that beauty should never ask you to compromise your values. We knew that makeup could be more than just color and coverage; it could be an expression of integrity, identity, and inner confidence. Beauty, we believe, is not only about how you look, it’s how you live, what you stand for, and what you choose to honor. That belief shaped our journey, inspiring us to create beauty products that are ethically crafted, halal-certified, cruelty-free, free from harmful ingredients and gentle on the skin and respectful of your principles.

At HAYA, we reimagine beauty as something pure, purposeful, empowering and not just enhancing appearance but uplifting spirit. Our vision goes beyond products; it’s about creating a community that celebrates authenticity, inclusivity, sustainability, and faith, where beauty is both meaningful and mindful. With HAYA, you aren’t just wearing makeup, you are embracing a philosophy: that beauty can be kind, conscious, and true to who you are.

This is beauty with a purpose.

This is HAYA. Pure. Halal. Beauty.